Torque Racing Brake Fluid

This is the new logo and packaging for Torque Racing Brake Fluid. I was asked to help build the look and feel of the brand from scratch and this is where we ended up. I was asked to use primary colors, simple but beautiful design and to create something that would look good going around a corner on a race car as well as look sophisticated off the track. The label was designed in such a way to allow product expansion. I think it turned out great.